Marketing BEEP

Commercial Flyer Development The Easy Way

You do not have to be an expert with commercial flyers to do your own flyer printing. With a good and determined mindset as well as a handy flyer printing you can easily print your own commercial flyers in full color. This guide will detail for you all the simple to follow steps in printing full color flyers. Of course, make sure that you follow these steps carefully so that you won’t make mistakes and print color flyers not ready yet for the market. So read on carefully and try to learn everything you can.

1. Know who your market is – Do you actually know who your target market is for your full color flyers? If you do not know this important key information, then your whole investment in flyer printing will fail. So you may want to first actually determine for yourself who your target market is based on your goals and of course your actual message. Know who they are, what they like and the things they actually go for in promotional content. This will guide you more readily in designing those full color flyers.
2. Know who your rivals are – There are many rivals when it comes to your color flyers and it is important that you actually know about them. Review the other types of custom flyers, pamphlets, leaflet printings and catalogs out there. Know how high they raise the bar in print marketing in your area. This will give you the key clue of course on the best trends and the best design practices to at least match and be competitive with your own print flyers.
3. Get a good template – Now, once you know about your rivals, and about your audience, you should start your flyer design by getting a good template. The template is the foundation of your full color flyers. You will want to pick something that is a bit uncommon so that people will take a second look of your prints. Many flyer printing services will provide different flyer templates for free, so look online and try to get one that you think suits your purposes.
4. Get a good software application – Depending on the template you got, you will also want to get a good software application to design your flyers. Make sure you get one that you are most familiar with so that you can create the flyer design that you really want to. Of course, it would be best though for you to get the latest and best in design applications, namely software like Microsoft Publisher, or even graphics editing applications such as Photoshop. The more featured the software is, the more you can design a better flyer.

Behind Visual Impact: Colors and Graphics

Print and Web design have a number of things in common, one of the most important of which is their role in delivering visual impact. Marketing through design is all about making an impact visually, this means that beyond aesthetics, the psychology behind the design of your postcard printing or brochure printing pieces need to be geared towards making the best impressions both explicitly and subliminally. Colors and graphics play vital roles in doing this.

Background Colors: A Subliminal Message

Colors in large quantities have subtle yet essential psychological impacts. The background colors of print material for instance, would carry a subliminal message apart from what the material’s text says. Using colors in print design because they are serviceable enough for it is no guarantee they will work. Shades of pink are design-worthy enough, but its frilly associations need to be downplayed by more colors in the design to not detrimentally affect the outcome of the material’s impact.

Another case in point is using red for a greater male or female demographic audiences. For male audiences, brighter, purer shades are preferred, while for females, blue-based shades like purple and burgundy are better.

Foreground Colors: Retention and Comprehension

Where background colors help set the psychological mood, foreground colors directly impact retention and comprehension. Think of it this way: items in colors contrasting with their surroundings are not only easily noticeable, they’re easily memorable too. Research has shown that the simple act of highlighting text in college textbooks not only makes the particular highlighted lines, but the entire message that comes with it, more memorable.

Quick Response Codes 101: Applications in Print Marketing

Previously we covered the best theoretical uses of Quick Response codes, now let’s get into how we can use these theories and put them into practice. Let’s see how we can use QR codes in print marketing – specifically how they can work on some of the most common print material used for promotional and marketing purposes.


“BBC” worked into a QR code.

Business Cards

You can make or break important business deals even and especially in the very first impressions. And the foremost tool when it comes to making favorable first impressions is the iconic business card. You can go for capturing creativity and sending bold messages through die-cut cards or unconventional ones, or you can simply add an interactive element like a QR code.



A creative QR code above and a small, usual one to the lower left side of this business card makes it advanced, creative, and curious.

QR codes can automatically save your vCard details to your client’s smart phone or lead them to an About Us or Contact Us webpage of your business site. You can adjust the information the QR code transmits depending on the design of your business card too.

Quick Response Codes 101: A New Marketing Technology

A relatively new, engaging, and effective marketing tool is becoming increasingly popular today: QR codes. Quick Response codes are barcode-like, square, 2D patterns typically similar in scale to commonplace barcodes. Of course, the information they deliver is not so threadbare.


A typical QR code looks like this.

What’s In a QR Code?

Where normal barcodes have encoded pricing data (numeric), QR codes can harbor many other forms of information. What’s promising about this technology is how they are used today.


QR codes are read through smart phone cameras and decoded by QR code reader applications.

QR codes originate from Japan, where car manufacturing giant Toyota introduced them years before to identify (and present data of) their new cars. The Western hemisphere has only recently caught wind of the many varied uses of the barcode level-up. Today, QR codes are typically scanned via smart phones and a specialized QR code reader application decodes the information in them. It’s soon to become a common occurrence for someone to whip up their smart phone and scan a QR code on a product flyer with their camera, then they are automatically routed to a website where they can access more information about the product.

Surviving the Technological Onslaught: Effective Print Media Tactics

The mere fact that people still like the feel of paper and print is not enough for print media to overcome the many advantages of Web media. This is true not just for regular publications like newspapers and magazines, but basically for any sort of print media, even marketing flyers and brochures.

With audiences becoming increasingly Internet-savvy, print media will do well to borrow some Web-based concepts that work for Netizens. Adopting ideal Internet standards for readability and scanability as well as using a modern approach to colors and graphics would improve print media’s appeal and reach to a modern audience.

Reader-Friendliness: Readability and Scanability

Even in researching something trivial, Internet readers have mountains of voluminous information to go through. They need to sort them out and browse through them as fast as possible. This means they can’t spend time reading every word of every article. The norm is they scan the text looking for usable info and stop to read more thoroughly when an interesting item is spotted.

What this means for print media is that all messages and texts in print need to be very readable, and especially scanable through:

-          Breaking long messages into paragraphs.
-          Using subheadings to highlight paragraph topics.
-          Using bullet points and lists to mention important points in a “per item” basis.
-          Writing in simpler terms that are easier to understand.